Interesting article here on the distribution of content uploaders across age groups.
Surprise, surprise. Kids are lazy and adults make most of the content.
I’ve been trying to prove this forever. Thanks HitWise.
Being 21 years old, having many friends and a little sister in the 18-24 year old range I could say I told you so. Based on my anecdotal evidence the younger demographic lags in terms of adoption of new media technologies as well. Most of the early adopters are older people (late twenties to early thirties) that are exposed to the latest and greatest. The vast majority of my peers have no idea what RSS is, and very few read more than 5 blogs per day.
The new media world suffers from severe projection bias.
I’m just as guilty as the next person that lives in the new media space of believing that everyone cares about this stuff. Our lives are engulfed in this world, and most of the people you know are too. This creates a HUGE gap between what actual people in Kansas are aware of and what Scoble is familiar with. The recent stat of 6% of the online population being on Twitter is ludicrous. I would be impressed to find that 6% of people in Manhattan had heard of it. Now imagine Cleveland. Projection bias means that we use ourselves as the starting point and project outward; thus, people in the new media world project outward and believe that kids growing up with access to all these tools must be incredibly savvy. This is not true.
Now this demographic is, as a whole, far more open minded toward technology and is very comfortable integrating technology into their lives. However, the kicker is to drum up enough initial interest to sell us. The catch 22 of social media is that it is worthless without friends. I have 0 ‘real’ friends on Twitter, which is why I stopped using the platform and I have relatively tech savvy friends. However, I bet someone like David Armano has a host of close friends that are familiar with and use Twitter. It creates utility for him, but not for most people in the 18-24 year old demo.
This is where web 2.0/new media companies for the most part are failing. It is a classic example of bloggers writing for bloggers and engineering building for engineers. The vast majority of web 2.0 tools are targeted to the tech niche. They need to be repositioned to solve problems that are relevant for their markets. In all the talk about the value of Twitter no one has ever framed how it solves a problem for a 14 year old kid.