The Privacy Battle: AOL Casts The First Stone

31 10 2007

AOL seeks to demystify the targeting blackbox.

AOL announced today that it wants to educate consumers on the benefits of targeted advertising a day before the FTC convenes to discuss the subject of online privacy and online ad targeting.

Sorry guys, but targeted ads don’t provide me any utility. This conversation is linked to a previous post concerning intent based advertising. Google‘s contextual system does in fact provide a bit of a service as it provide ads that are relevant to information I am seeking. Just because I like watches doesn’t mean I want to be hawked watches when looking for a new car.

I’m interested to see how they plan to pitch us on the virtues of targeted ads.

On another note, a privacy advocate group is pushing a national do-not-track list.

Full article here via Ad Age.

About these ads

Actions

Information

3 responses

1 11 2007
Ergyad.Com » The Privacy Battle: AOL Casts The First Stone

[...] wrote an interesting post today on The Privacy Battle: AOL Casts The First StoneHere’s a quick [...]

1 11 2007
www.topjewelryforyou.info » The Privacy Battle: AOL Casts The First Stone

[...] Seni Thomas added an interesting post today on The Privacy Battle: AOL Casts The First Stone.Here’s a small reading:AOL seeks to demystify the targeting blackbox. AOL announced today that it wants to educate consumers on the benefits of targeted advertising a day before the FTC convenes to discuss the subject of online privacy and online ad targeting … [...]

3 11 2007
The Privacy Battle: AOL Casts The First Stone

[...] Seni Thomas Wrote an interesting post today on senithomas.wordpress.comHere’s a snippet: [...]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Follow

Get every new post delivered to your Inbox.

%d bloggers like this: