Apple’s Best Kept Secret: Jobs + Woz = Joz

26 11 2007

Design/Marketing Convergence is Embodied by ‘The Joz’

Here is a great interview with Greg Joswiak, who according to ex-Apple insider Steve Chazin (MarketingApple), goes by the nickname Joz. Joz, as Steve explains, is a fitting hybrid mutation of Jobs and Woz (Short for Steve Wozniack, co-founder of Apple) as he not only heads up Product Marketing, but also leads Product Management at Apple. This is the convergence I have discussed in a number of posts between Design and Marketing that is the future of both industries. By combining these two entities under one leader you create circular system where marketing insights inspire products and product design inspires marketing.

Take a read and please stop back to post any comments you may have. Very interested to hear what you folks think on this trend.

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13 12 2007
2007 Human Centered Communication Award: Fred Water « THE AD-VOCATE

[…] Post on Apple’s organizational structure to merge design and marketing. […]

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