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Categories : apple, apple computers, collaboration, convergence, creativity, design, greg joswiak, Innovation, marketingapple, steve chazin, steve jobs, steve wozniack
Design/Marketing Convergence is Embodied by ‘The Joz’
Here is a great interview with Greg Joswiak, who according to ex-Apple insider Steve Chazin (MarketingApple), goes by the nickname Joz. Joz, as Steve explains, is a fitting hybrid mutation of Jobs and Woz (Short for Steve Wozniack, co-founder of Apple) as he not only heads up Product Marketing, but also leads Product Management at Apple. This is the convergence I have discussed in a number of posts between Design and Marketing that is the future of both industries. By combining these two entities under one leader you create circular system where marketing insights inspire products and product design inspires marketing.
Take a read and please stop back to post any comments you may have. Very interested to hear what you folks think on this trend.
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Categories : Advertising, branded widget, collaboration, Digital, experimentation, Innovation, Marketing, meetingmiser, payscale, payscale.com, siling, siloing, trends, wierd ideas that work
Break down silos to save money, talking to management.
I’ve addressed the issues surrounding siloing a number of times on this blog from varying perspectives; however, when it comes down to it, siloing causes inefficiency, which in turn costs $$$. Anyone who has worked at a large organization knows how much of a time waster cross-functional meetings are.
Well here’s a little tool that helps you calculate how much money is actually being wasted due to inefficient meetings. It has been floating around a number of blogs for a that past week or so. $$$ is the language of management, so MeetingMiser can hopefully provide you will a little more ammo to pitch collaboration promoting initiatives.
Finally, it is a great execution of a branded widget – sponsored by Payscale.com – that promotes its core values and adds a dash of worked related fun.
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Categories : brandweek, collaboration, convergence, FOX, Innovation, myspace, ryan seacrest, super bowl, super bowl ads, superbowl, Thought Leadership, upfronts, Video
Fox is leveraging other portfolio companies to sell Super Bowl inventory.
Fox is making its Super Bowl TV slots more attractive by bundling Myspace executions and added PR through Ryan Seacrest interviews. We saw this in more limited ways during the last two upfronts (Mostly digital replay bundling), but this is the first major push that incorporates other portfolio companies.
Moving forward we will see an increasing number of deals of this manner as content proliferates and umbrella corps control various brand touch points.
However, for this to work we will need to see less siloing and more collaboration between these entities and also more consolidation of planning on the media buying end.
Full article here via BrandWeek.