How to perserve a moment in time through the eyes of many

4 04 2008

How to archive events from multiple perspectives

The primary concept that the majority of my brain power has been allocated to has been the idea of community feeds that I discussed in my previous article, “Harnessing the Wisdom of YOUR Crowds: Why the Wisdom of Crowds Is Flawed” .

However, another interesting concept grew out of my efforts to create one of these community feeds around the attendees of the 2008 Blogger Social that is taking place in New York.

Community Event-streaming

How many parties have you been to where the host asked everyone to upload pictures to a Flickr group or videos to a YouTube channel? Everyone wants to crowdsource the task of capturing a moment in time as one person can’t be everywhere at once, but we still want to experience everything.

Now pictures and videos are nice, but what about capturing the conversations that give the media context? Currently it is lost and you need your friends to walk you through their albums for the full effect.

The solution?

1. Create a Friend Feed account with the name of the event

2. Friend everyone that will be attending

3. Export the aggregated information through RSS

4. The RSS channel becomes the archive of everything that happened at the event, which can be search and explored at a later date

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The aggregated feed aggregates photos and videos, but also the Tweets and Blog posts that provide the content with context in a chronological stream.

As a proof of concept I have built a feed for the Blogger Social ’08, so I hope all those that couldn’t attend join us:
http://friendfeed.com/?format=atom&auth=ci5OJSGPdxTmIWac





Everything I have learned in my life… Up to this point

4 04 2008

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“Don’t Work With Assholes” – Stefan Sagmeister

Smart guy. I just wanted to share this amazing minidocumentary on Stefan Sagmiester’s exhibit “Everything I have learned in my life… Up to this point”.

Also one of truths is, “Keeping a diary supports personal development”.

This whole trend toward lifestreaming and everyone sharing their lives online has always been approached as an outward facing action; however, by making our lives more transparent to others we are also making it more transparent to ourselves.

And, that is your moment of Zen.

Other truths:

“My Dreams Have No Meaning”

“Don’t Work With Assholes”

“Everyone Thinks They Are Right”

“Trying To Look Good Limits My Life”

“Worrying Solves Nothing”

“Complaining Is Silly”

Check out the video here





One of those New York moments…

4 04 2008

Why is there a loony brit in a ridiculous outfit?

The most interesting thing happened this morning on the morning commute. I got on the C train in Brooklyn completely engrossed in my New Yorker cocoon, with iTouch powered 180 BPM house music trying valiantly to wake me up before the morning java and my visual senses fixated on Convergence Culture.

Then it happened… the subway operator flung open his door and starting talking to the passengers of the car. At first everyone was startled as the man began to recite various stories he had read in the morning paper. However, by the 3rd stop the entire car was caught up in an intense ad hoc analysis of current events, and every new passenger that stepped into this car turned symposium was shallowed in the conversation.

I even joined in (It broke through my media addict shield, which is no easy feat).

Anyway, it just reminded me of old town criers that would disseminate information. One interesting thing about mass media is that we are more apt to discuss it as we are all on the same page vs. esoteric media theory posts from online celebs (I’m still shocked when I drop a name like David Armano and people look at me with a blank stare…)





Harnessing the Wisdom of YOUR Crowds: Why the “Wisdom of Crowds” is Flawed

17 03 2008

Excerpt from today’s Featured Post on Marketing Profs Daily Fix:

“Why am I so distressed about having to use a news aggregation site?

Because the Wisdom of Crowds is a flawed model for long tail information aggregation. It works for data predictions and guessing the number of jelly beans in a jar, but the ‘Crowd’ is nontransparent, it is sterile, and most importantly, it doesn’t know who I am.

In addition, Digg is controlled by the select elite, and TechMeme favors large sites like TechCrunch and non-blog content like The Register, because they have more traffic (equaling more overall links) and it lets the gems fall through the cracks.

The Crowd will never understand my eclectic tastes, the nuances of my passions, and the tonality that puts a smirk on my face.

So who or what does know all these aspects of Seni Thomas?

My friends and my communities, of course……. MY CROWDS.”

Check out the full article here.





The Eye of the Beholder is Only Half the Equation

17 03 2008

A New Perspective on Data Through Visualization Tools

The essence of the adage, beauty is in the eye of the beholder, is that every individual has a unique perspective. Extending the message, we can safely say that everything is dependent on the perception of the individual; however the individual is only 50% of the equation for not everything is static.

Data in its most basic form is a series of static numbers and observations; however, when parsed through data visualization tools the data can become far more. For geeks like me, it even has a certain beauty to it.

Inspiration, creativity, and eureka moments have a greater chance of occurring when you approach a problem from as many perspectives as possible, and also mold the object being observed.

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VS.

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Keep pushing yourself to explore additional perspectives and check out this list of really cool data visualization tools to spark the next big idea. Also check out this site that hosts a number of damn cool examples.

If this is a topic that is of interest, check out the currently running ‘Design and the Elastic Mind’ exhibit running at MoMA. Phenomenal exhibit across the board, but the data visualization component is hypnotic.

Finally, Hans Rosling is the ultimate data molder, and can do far more justice to this topic than I. Check out this video from TED talks. It will blow you away.





Organically Mutating Websites…

16 03 2008

An open source company website

Noah Brier turned me on this newly launched website from agency Modernista!, which is essentially just an navigational interface that threads together information about the company from a plethora of social media platforms. For example they have a gallery on Flickr, their video reel lives on YouTube, and the About section lives on Wikipedia.

These guys have balls of steel.

They are handing over control of their ‘brand’ to the people.

For example their competition could reedit their wikipedia entry, or consumers could trash their creative with comments that potential clients could see.

Crazy? Yes, but admirable.

They are walking the walk, and committing to openness, for in today’s marketing world the consumers own THE BRAND, not the corporations or the agency of record.

Kudos!





The Relaunching of The Ad-Vocate

16 03 2008

Hello World… Again

It’s been awhile. Hope everyone has been well.

Since January I started a new position at Kirshenbaum, Bond + Partners’ media buying and planning arm, The Media Kitchen (TMK) as an Asso. Interactive Strategist. After leaving Crayon many months ago I wandered for sometime looking for a place where I could spread my wings, doing small consulting gigs and talking to a number of mentors and friends within the media world. Well, I’m happy to say I found a new family and home at TMK’s Digital Media Team, lead by Darren Herman, who used to be my competition during my stint at Massive Inc., as he was one of the founders of IGA Worldwide. Funny where life leads you.

That said, I wanted to relaunch the blog by reaffirming my manifesto:

 

The advertising and marketing worlds are on the cusp of a revolution. The world of radio, print, and television has experienced a big bang catalyzed by the rapid assimilation of technology. We are now in a world where 3 channels have expanded into 3,000+. However, the expansion of channels brings with it an opportunity for brands to connect with people in a more meaningful, more dynamic, and more personal manner. The day of media blasts – one to many marketing – is being eclipsed by personalized, targeted brand communications – one to one marketing. The advertising industry is in an era of upheaval and controlled – some would say uncontrolled – chaos.

New buzz words are coined every day and the conference halls are awash with confusion.

Conversation marketing. 360 degree integration. Word of mouth marketing. Buzz marketing. Metaverse marketing. Etc. etc. etc.

This is adscape of today.

Yet, the educational institutions still preach the outdated curriculum as gospel, and professionals everywhere are sticking their heads in the sand hoping it will all blow over.

Change is needed, and change should be embraced.

The Ad-Vocate seeks to be a guiding hand in these turbulent times.

The Ad-Vocate is a conversation platform for students of advertising, media, and sociology.

The Ad-Vocate is a space where we can collaboratively explore the ultimate question, why do these crazy little creatures called humans do what they do?

Welcome to the Ad-Vocate.








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