The Ad-Vocate Book Club

6 10 2007

How many of you planners reading this were inspired by Jon Steel’s Truth, Lies, and Advertising? Or perhaps Joe Jaffe‘s Life After the 30 Second Spot gave you media buyers a slap in the face. I doubt there is a single one of us that doesn’t have at least one book that left a profound and lasting impression. Bloggers are always recommending great books and your friend in the next cubicle might give you a few good tips; however, people new to advertising and the new media world might not have the luxury of being plugged in. Have you ever checked out the advertising section at B&N or Amazon? It is quite overwhelming.

Let’s give them a hand.

What were the 3 most influential books in your life?

Leave your answers in the comments section or jump over to the Ad-Vocate Book Club and tell us why/how it changed you.

Mine are:

1. Inside the Tornado By Geoffrey A. Moore

Completely changed my outlook on the adoption and marketing of products and is very relevant outside the tech world as well.
2. A Crowd of One By John Henry Clippinger

The best book ever written on communties, trust, and how people co-exist with each other.

3. The Fall of Advertising and the Rise of PR: Al and Laura Ries

Doesn’t the title give it away? Shocking first read.




2 responses

9 10 2007

1. It’s Not How Good You Are, It’s How Good You Want to Be By: Paul Arden
2. Whatever You Think, Think the Opposite By: Paul Arden

No other books have impacted my decisions more than these two by Paul Arden. Though the books can be read in less than half an hour, they inject you with some serious insight. If you feel like you’re in a rut or unable to come with ideas just read this book. You’ll be in for a refreshing awakening.

9 10 2007
Gary Cohen

There is a great App in Facebook on books you have read and books you want to read. Additionally you can see your friend’s current, past and “want to” read lists. If feasible, keeping the info updated, and being able to export/RSS to your blog would be a good way to keep the list up to date and integrated – but that assumes you have a Facebook account and that it could be done 🙂 The Facebook My Fav’s app – same thing.

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