How many of you planners reading this were inspired by Jon Steel’s Truth, Lies, and Advertising? Or perhaps Joe Jaffe‘s Life After the 30 Second Spot gave you media buyers a slap in the face. I doubt there is a single one of us that doesn’t have at least one book that left a profound and lasting impression. Bloggers are always recommending great books and your friend in the next cubicle might give you a few good tips; however, people new to advertising and the new media world might not have the luxury of being plugged in. Have you ever checked out the advertising section at B&N or Amazon? It is quite overwhelming.
Let’s give them a hand.
What were the 3 most influential books in your life?
Leave your answers in the comments section or jump over to the Ad-Vocate Book Club and tell us why/how it changed you.
Completely changed my outlook on the adoption and marketing of products and is very relevant outside the tech world as well.
2. A Crowd of One By John Henry Clippinger
The best book ever written on communties, trust, and how people co-exist with each other.
Doesn’t the title give it away? Shocking first read.