A theme I will continue to explore on this blog is creativity and innovation. How do you catalyze it? Where does it come from? What is it capable of? These are questions I will ask over and over again. A few of my previous posts have talked about breaking out of your comfort zone and exposing yourself to new ideas to spur innovation. We’ll get to that, but first let me share my definition of innovation:
Innovation is seeing all the pieces currently out there and creating links where do one else has.
In my opinion innovation isn’t the ability to project 15 years into the future. It is about looking at problems or solutions from different, unique angles.
So who or what is TED?
TED – Technology. Entertainment. Design – was started as an invitation only conference in 1984, with a mission true to this blog and myself.
TED Mission Statement:
“We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we’re building here a clearinghouse that offers free knowledge and inspiration from the world’s most inspired thinkers, and also a community of curious souls to engage with ideas and each other. Over time, you’ll see us add talks and performances from other events, and solicit submissions from you, as well. This site, launched April 2007, is an ever-evolving work in progress, and you’re an important part of it. Have an idea? We want to hear from you. “
Beautiful. I couldn’t have put it better myself.
In the spirit of sharing ideas there is a section of the website called TED|Talks, which hosts various Talks that have occurred at TED over the years. In my opinion is the largest depository of truly fascinating content on the web. Talks range from a recently posted interview with Richard Branson, to analysis of outbreaks patterns of TB in London, to new looks at evolution.
I highly recommend taking a peek and I can assure you that you don’t be disappointed.
Finally, to bring this full circle and relate is back to advertising, the TED|Talks component of the site is sponsored by BMW. No pre-roll or interruptive ads here, just a post-roll BMW ad and a small logo. This is a prefect example of brands providing utility.