The 3 Ps of Evolving Ideas: People, People, People

11 10 2007

So what do you do now that you have a killer idea?

Share it.

Ideas that aren’t set free are doomed to die.

#1 – Go get criticized:

Make a list of 5 people whose opinions you respect and grab a cup of coffee or call ’em up. These aren’t YES men, these are people that you trust will be honest with you. Refine the idea. Make it a conversation, go back and forth with your core group, and remember to check your ego at the door.

#2 – Get a fresh perspective:
Now, that you have got some of the kinks out. You need a fresh perspective. Let’s face it your friends are often your friends because you share an interest or some obscure quirks. In this stage you need to find people completely outside your circles, the layman if you will, a person who at first run with probably have no idea what you are talking about. The guy sitting next to you at the bar, or the 50 year old man feeding pigeons in the park. People that probably have a closer resemblance to end users, and if they don’t, at least they will ask the questions that you never would have.

#3 – Bring in the big guns:

Build an advisory board. Map out the various components of your idea. For example if you want to make the next big social shopping site with a twist, so you need a web component, a database piece, a dash of influencer outreach, and to top it off, a female point of view. After defining the areas of expertise you need consultation on, go fill them with smart people. Tap your network, look for bloggers, check out social networks, and your local meetup groups. I guarantee you there is someone with the knowledge you seek that will help you, you just need to find them.

#4 – Make it formal:

At this stage the idea should be pretty solid, so now it’s time to get it on paper and formalize it.  Now you can move on to the hard part: build your board, build a team, and secure funding.

Good luck with all your endeavors.  Also I hope professionals reading this article join our network at and perhaps help refine some of the killer ideas that I know you student readers are brimming with.




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