Looking Backward to See Forward

13 10 2007

Way back when, there was one language and essentially one culture. That is until the hubris of man tempted them to reach for the heavens. Imagine how easy it would have been to be a marketer in those days. No races and ubiquitous language. Well keep dreaming.

Staying on the topic of Babel, I am in the process of reading a book called The Power of Babel by John McWhorter, that I found at a great used book store on St.Marks between A and B (For you New York folks they have a great sociology and philosophy section). So far it is a fantastic read tracing back the origins of our language to the ONE language that started them all. McWhorter explores the migration of man, tendencies to drop certain sounds, and how subcultures redefine language to define themselves. It is a fascinating read all around, but what it really does is provide more context on our lives and world today. By the way, this is also a great book to fill your ammo box for the next cocktail party.

We have all heard that dinosaurs become popular every X years, baby doll dresses in X years, and a great leather jacket is timeless. Thus, it is always a good exercise to take a look back and see what was going on 20, 40, or 10,000 years ago.

Two timeless advertising classics:

Bill Bernbach’s Book: A History of Advertising That Changed the History of Advertising

Ogilvy on Advertising

These were the masters of their time and their influence is still felt throughout the industry. Although TV, radio, and print may not be the media of the future, much can be learned from how these men and many others crafted their medium of choice.

People are still people. We may have a stronger voice, have access to unlimited information, and be able to impulse buy on Overstock.com, but we are still creatures of pattern and habit.

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13 10 2007
Exercise » Looking Backward to See Forward

[…] admin wrote an interesting post today onHere’s a quick excerptThus, it is always a good exercise to take a look back and see what was going on 20, 40, or 10000 years ago. Two timeless advertising classics:. Bill Bernbach’s Book: A History of Advertising That Changed the History of Advertising … […]

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