Would You Like S, M, L, or Supersized Trend With That?

13 10 2007

www.trendhunter.com released this guide on trendwatching tips. This is a must read for everyone, regardless of what your day job is.

One key observation from the guide is that not all trends are created equal, some are big, some are small, and some are in the middle. In addition, trends can big in fashion, but small in technology. Trends mate and create offspring and divorce to live in different countries. They are alive.

To shine more light on trendspotting and understanding how they move check out Microtrends by Mark Penn and E. Kinney Zalesne.

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