AOL seeks to demystify the targeting blackbox.
Sorry guys, but targeted ads don’t provide me any utility. This conversation is linked to a previous post concerning intent based advertising. Google‘s contextual system does in fact provide a bit of a service as it provide ads that are relevant to information I am seeking. Just because I like watches doesn’t mean I want to be hawked watches when looking for a new car.
I’m interested to see how they plan to pitch us on the virtues of targeted ads.
On another note, a privacy advocate group is pushing a national do-not-track list.