Debut on MarketingProfs – Open Letter to Starbucks

30 11 2007

Earlier this week I was invited to become a contributor for MarketingProfs’ Daily Fix blog.

For those of you not familiar with MarketingProfs hop on over to their site and check it out:

“MarketingProfs provides marketing know-how through its newsletters, templates, guides, online seminars, and conferences. It also provides platforms for learning and discussion through its blog, the Daily Fix, and its forum, the Know-How Exchange.”

My debut post is here, and it discusses Starbucks’ new holiday TV campaign and how they are sacrificing authenticity by going the traditional media route.

Also check out this post by Paul Williams on Starbucks that by coincidence also ran on DailyFix today.




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