The Relaunching of The Ad-Vocate

16 03 2008

Hello World… Again

It’s been awhile. Hope everyone has been well.

Since January I started a new position at Kirshenbaum, Bond + Partners’ media buying and planning arm, The Media Kitchen (TMK) as an Asso. Interactive Strategist. After leaving Crayon many months ago I wandered for sometime looking for a place where I could spread my wings, doing small consulting gigs and talking to a number of mentors and friends within the media world. Well, I’m happy to say I found a new family and home at TMK’s Digital Media Team, lead by Darren Herman, who used to be my competition during my stint at Massive Inc., as he was one of the founders of IGA Worldwide. Funny where life leads you.

That said, I wanted to relaunch the blog by reaffirming my manifesto:

 

The advertising and marketing worlds are on the cusp of a revolution. The world of radio, print, and television has experienced a big bang catalyzed by the rapid assimilation of technology. We are now in a world where 3 channels have expanded into 3,000+. However, the expansion of channels brings with it an opportunity for brands to connect with people in a more meaningful, more dynamic, and more personal manner. The day of media blasts – one to many marketing – is being eclipsed by personalized, targeted brand communications – one to one marketing. The advertising industry is in an era of upheaval and controlled – some would say uncontrolled – chaos.

New buzz words are coined every day and the conference halls are awash with confusion.

Conversation marketing. 360 degree integration. Word of mouth marketing. Buzz marketing. Metaverse marketing. Etc. etc. etc.

This is adscape of today.

Yet, the educational institutions still preach the outdated curriculum as gospel, and professionals everywhere are sticking their heads in the sand hoping it will all blow over.

Change is needed, and change should be embraced.

The Ad-Vocate seeks to be a guiding hand in these turbulent times.

The Ad-Vocate is a conversation platform for students of advertising, media, and sociology.

The Ad-Vocate is a space where we can collaboratively explore the ultimate question, why do these crazy little creatures called humans do what they do?

Welcome to the Ad-Vocate.

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