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Categories : apple, apple computers, collaboration, convergence, creativity, design, greg joswiak, Innovation, marketingapple, steve chazin, steve jobs, steve wozniack
Design/Marketing Convergence is Embodied by ‘The Joz’
Here is a great interview with Greg Joswiak, who according to ex-Apple insider Steve Chazin (MarketingApple), goes by the nickname Joz. Joz, as Steve explains, is a fitting hybrid mutation of Jobs and Woz (Short for Steve Wozniack, co-founder of Apple) as he not only heads up Product Marketing, but also leads Product Management at Apple. This is the convergence I have discussed in a number of posts between Design and Marketing that is the future of both industries. By combining these two entities under one leader you create circular system where marketing insights inspire products and product design inspires marketing.
Take a read and please stop back to post any comments you may have. Very interested to hear what you folks think on this trend.
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Categories : Advertising, branded widget, collaboration, Digital, experimentation, Innovation, Marketing, meetingmiser, payscale, payscale.com, siling, siloing, trends, wierd ideas that work
Break down silos to save money, talking to management.
I’ve addressed the issues surrounding siloing a number of times on this blog from varying perspectives; however, when it comes down to it, siloing causes inefficiency, which in turn costs $$$. Anyone who has worked at a large organization knows how much of a time waster cross-functional meetings are.
Well here’s a little tool that helps you calculate how much money is actually being wasted due to inefficient meetings. It has been floating around a number of blogs for a that past week or so. $$$ is the language of management, so MeetingMiser can hopefully provide you will a little more ammo to pitch collaboration promoting initiatives.
Finally, it is a great execution of a branded widget – sponsored by Payscale.com – that promotes its core values and adds a dash of worked related fun.