2007 Human Centered Communication Award: Fred Water

13 12 2007

“Fred has a blackbelt in hanging out.”

Fred water is the most brilliant product launch of 2007, even beating out the iPhone. No other product embodies the perfect synergy of marketing and design. Fred, redefined water, a product category most people would say is boring and saturated. Human centered communications is a term I coined to describe the fusion of the human centered design trend with marketing communications. Fred personifies water, making it different, but also increases utility through unique bottle design.  Fred is a product where the advertising positioning was integrated from square one, not a component slapped on the end of the development cycle.

The advertising/design convergence trend is something I have been proclaiming for a number of years, and Fred is the proof of concept that I hope opens the floodgates.

Tangerine Toad’s post on design as the new advertising.

Post on Human Centered Design

Post on Apple’s organizational structure to merge design and marketing.

Without further adieu, the inspirational development process of Fred direct from his father, via PSFK.

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Apple’s Best Kept Secret: Jobs + Woz = Joz

26 11 2007

Design/Marketing Convergence is Embodied by ‘The Joz’

Here is a great interview with Greg Joswiak, who according to ex-Apple insider Steve Chazin (MarketingApple), goes by the nickname Joz. Joz, as Steve explains, is a fitting hybrid mutation of Jobs and Woz (Short for Steve Wozniack, co-founder of Apple) as he not only heads up Product Marketing, but also leads Product Management at Apple. This is the convergence I have discussed in a number of posts between Design and Marketing that is the future of both industries. By combining these two entities under one leader you create circular system where marketing insights inspire products and product design inspires marketing.

Take a read and please stop back to post any comments you may have. Very interested to hear what you folks think on this trend.